Who is John Cascarano?

John Cascarano is the founder of Tame the Beast, men’s beard & body products, and Fresh Dog, grooming products for your dog. In college at Duke, John helped create mental_floss, a magazine and trivia company later acquired by the founder of Maxim magazine. He went to law school at the University of Michigan, met his wife, co-authored a book of sorts, and practiced law at a big law firm. He left practice to found an online beauty product retailer, which exceeded $5 million in yearly revenue within five years before its sale.

Recently, he served as E-commerce Director to FASHIONABLE, a women’s apparel and accessories retailer with an inspiring social mission, where he drove a doubling of the company’s online revenue in less than one year.

In this episode, you will learn the importance of building a sustainable company with meaning, knowing when to quit and move on to the next chapter in your career, the mindset of a serial entrepreneur, and why building up people is just as important as building a business.

“When it becomes all about money and you loose sight of your purpose, that’s when you know it’s time to move on.” – John Cascarano

• ECommerce is all about the customer’s journey.
• With good photography and a simple ecommerce platform, it’s not too difficult to launch a website anymore.
• You have to create work that means something to you or else every day will be a miserable one.
• It’s possible to like what you’re doing and lack passion for it. It’s more than just liking your work, you have to feel energy and passion behind it too.
• How well do you know yourself? Your strengths and weaknesses can show you how you can create your best work and make the biggest impact.
• The sweet spot of entrepreneurship is at the intersection of what you’re passionate about and what people are willing to pay your for.
• What is something you love so much that you wouldn’t mind if you didn’t get paid for it?
• When it becomes all about money and you loose sight of your purpose, that’s when you know it’s time to move on.
• It’s easy to think you can do it on your own, but you will farther with a team than you can by yourself.
• Entrepreneurs don’t always make the best employees.
• Working from project to project doesn’t mean you aren’t consistent. It means you know when to move on and how you work best.